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Growing competition limiting business profits of Middle Eastern companies is not the only factor driving the eagerness for procurement’s digital and functional transformation in the region. The outbreak of coronavirus epidemic shifts the willingness into a fundamental necessity.

Data – not until only recently a deficit material willingly replaced with heuristic methods and “expert” opinions. Currently, in the era of Big Data and millions of unanalyzed pieces of information, it overwhelms with its size, dynamic growth, and accessibility.