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The shadow over OptiBuy? A new branch in Dubai opens

Jan 03, 2022

Despite the crisis and collapses in global markets, OptiBuy officially began operating in the shadow of the majestic Burj Khalifa in Dubai.

Interest in the DACH markets and establishing an office in southern Poland last year is not where the Warsaw-based OptiBuy’s aspirations end. The expansion of the international expert in digital transformation & procurement management reached a new milestone – the exclusive & exotic markets of the Middle East and Africa.

Thus, despite unfavorable business conditions, experts who have been helping global companies in the pursuit of purchasing excellence for years will support Gulf companies in improving process efficiency, cutting costs, and embracing the digital revolution.

OptiBuy followed its UAE branch launch in December 2020 with the kick-off of one of the significant implementation projects in the region in January 2021. The company’s certified experts team is applying the state-of-art procurement SaaS solution – Ivalua – at the UAE’s leading organization.

The latest rising trend of digitalization encountered an event no one expected. The interest in business-oriented technologies, workflow management solutions, and boundless means of communication skyrocketed due to ubiquitous pandemics accompanied by the authority regulations enacted in emergency mode. Eventually, shifting the sole technological interest into becoming an absolute necessity for every organization wishing to prevail in the new – fundamentally digital – normal.

Years of successful international transformation projects, a certified team of experts, and agile methodologies performing as a flexible, high-performance organization will be now reinforced with a Dubai-centered team of professionals. Their combined eight years of experience in the area, including the Public and Financial Services sectors, will benefit our customers in Dubai, and ultimately – the entire MEA region. – says Mateusz Borowiecki, Managing Director at OptiBuy and a recognized speaker at Middle Eastern business events – The purchasing potential in the region can be compared to the one we are used to in Europe. There, we have been helping companies and fueling the entire industry to bring out the projected procurement’s potential and, eventually, the value for the entire organization. It was almost a natural step for us to enter such a comparable yet challenging and demanding market.
OptiBuy has a long-term vision for the MEA region, and our first step in this journey is UAE. With our roots deep in the years of procurement consulting services, we aim to help our clients to face the global purchasing challenges, which became even more urgent during the COVID pandemic. Our core specialization in procurement allows for more efficiency when compared with other market players with broader, less-specialized offerings. Our tailored approach developed through the years addresses industry-specific challenges and is leveraged on the inevitable digital evolution. Its features enable us to effectively support almost any organization in their transformation towards their NorthStar vision of the future of procurement – says Jorge Vicente, Regional Managing Director MEA for OptiBuy – We are expanding to the region with our long-term partner – Ivalua – our Clients’ and analysts’ first choice workflow and procurement management system. Our experts engage all their specialized knowledge, past experiences, and numerous successful transformation projects in various industries and on almost every continent. Digital transformation is inevitable but does not have to be difficult or costly.

Aiming at taking advantage of the technological advancements boosting spending efficiency? Ready to discuss the big opportunities and the risks we should be considering?

Meet other procurement leaders at a unique networking event organized by OptiBuy with Ivalua on July 10th in Dubai.


How can digital transformation help cost optimization

July 10th, 9:00 – 10:30, Conrad Hotel, Dubai

This Business Breakfast is an excellent opportunity for every CPO, Head of Procurement, Board Member to benchmark approaches and methods, gain insights into the most interesting projects accomplished (and maybe ones that were a bit bitter) by other procurement executives, and extend your network of valuable contacts.


About OptiBuy

OptiBuy is an international consultancy specialized in procurement management. We are providing a broad range of outstanding procurement solutions, using an international network of our own offices (Poland, Czechia, Germany, China, and UAE), extensive market knowledge, and an advanced set of IT tools. We are one of the leading procurement consulting companies in Central-Eastern Europe. Our specialties are optimization of operational costs (cost-cutting projects), global sourcing projects, and implementation of specialized procurement software solutions (Ivalua, NextBuy).

Learn more at optibuy.com

About Ivalua

Ivalua is a leading provider of cloud-based Spend Management solutions. Our complete, unified platform empowers businesses to effectively manage all categories of spend and all suppliers, increasing profitability, lowering risk, and improving employee productivity. Trusted by hundreds of the world’s most admired brands and recognized as a leader by Gartner and other analysts, Ivalua maintains the industry’s leading 98%+ customer retention rate.

Learn more at ivalua.com


Amazing photo by William Peregoy